Film I Worn Wear

And you know what? We like your marketing. Patagonia’s newest campaign “worn wear” has caught our attention like a 12 year old girl in a Justin Bieber mob.

What is Worn Wear? Worn Wear is an exploration of quality — in the things we own and the lives we live. This short film takes you to an off-the-grid surf camp in Baja, Mexico; a family’s maple syrup harvest in Contoocook, New Hampshire; an organic farm in Ojai, California; and into the lives of a champion skier, a National Geographic photographer, and a legendary alpinist. It also features exclusive interviews with Patagonia founder Yvon Chouinard. Released as an antidote to the Black Friday and Cyber Monday shopping frenzy, Worn Wear is an invitation to celebrate the stuff you already own.

Learn more about Worn Wear events and share your story at wornwear.patagonia.com/

Featuring music by:

Emy Reynolds, Dan Malloy and Jon Swift, Todd Hannigan, Sarah Jaffe, Jim Brady, Ben Sollee, Keith Malloy, Terry Coffield, Delta Spirit, Guy Clark

Directed by Keith, Lauren, Chris, and Dan Malloy (those damn talented Malloys!)